Voices For Freedom was founded in December 2020 by three Kiwi mums: Claire Deeks, Alia Bland and Libby Jonson.
What began as three friends around a kitchen table grew into a nationwide grassroots movement, bringing together New Zealanders who shared concerns about government overreach, censorship, informed consent and the erosion of individual freedoms.
Since those beginnings, VFF has grown well beyond its original form. Today, its wider network includes RCR Media, Council Watch and the Rebuild Free Radio Network, alongside its national local-group network, public campaigns and advocacy work.
Each founder brought different professional experience, practical skills and perspectives to the organisation, but all were united by a commitment to protecting freedom, strengthening communities and helping ordinary New Zealanders become informed, connected and actively involved in shaping the future of their country.
Today, Voices For Freedom is led by co-founders Claire Deeks and Alia Bland, alongside a nationwide network of passionate people who bring their skills, experience and energy to many different roles across VFF initiatives.
We are three Kiwi mums intent on making sure our beautiful country remains a safe and free place for our families and friends. Passionate for people, relationships, and creating community. In particular, our focus is on natural health, empowering others through education and community, medical and health freedom, vaccine-related research, and science.
ALIA BLAND
Alia is a mother of three boys with a background in primary school teaching, entrepreneurship, research and community education. She has a particular talent for examining complex issues, identifying the most important information and communicating it in a way that is clear, practical and easy to understand.
Before founding Voices For Freedom, Alia established a successful international pattern design business and built a substantial online community of more than 90,000 people. She is an experienced facilitator, communicator and community builder, with longstanding interests in natural health, organic gardening, resilience and practical self-reliance.
CLAIRE DEEKS
Claire grew up on a farm in Taranaki, studied in Wellington and spent time living in the United States and Europe before settling in Auckland. A commercial litigation lawyer by background, Claire is also a registered patent attorney in New Zealand and Australia. Her experience spans law, business, media and public advocacy.
Claire has founded and operated small businesses in the health sector and created the popular Dom’s Kitchen food blog, which led to a nationwide speaking tour and numerous television and radio appearances. Claire is a mum to Dominic and a passionate advocate for children, individual rights, accountable government and a free and sovereign New Zealand.
LIBBY JONSON
Libby is a mother of four and a commercial lawyer by background. She has extensive experience in community organisation and group facilitation. Libby is also founder and director of one of New Zealand’s largest and most loved online knitting communities and design businesses.
As one of the three original founders of Voices For Freedom, Libby played an important role in establishing the organisation and helping build its early community network. She has since stepped away from her active role in VFF to focus on her family and professional work, while remaining a valued part of the organisation’s founding story.
